We’ve all been there. You have a big meeting or a date in a couple hours and are at a complete loss about what to wear. It doesn’t matter how many great pieces you have in your wardrobe, sometimes it still feels like the right choice is impossible.
Madison Semarjian had definitely been there. The 22-year-old Boston College grad was in her dorm freshman year when she was stressing about an outfit.
“One of my best friends has always had great fashion advice and says to go with what makes you feel like you,” she said. “And I got the idea to translate that into an app. Because the best clothes aren’t necessarily the ones that are most fashionable, they’re the ones that you feel good in.”
To that end, she got to work developing the smartphone app ‘Mada’ — creating a business plan and building up a team of data scientists and computer engineers, and helping pitch fashion retail giants to become vendors on the app. The result of this ambitious young woman’s labors? Mada has just launched on Apple this week, with over 4 million product options from 2,600 partners, including Nordstrom and Macy’s.
The easiest way to think of Mada is as a sort of Tinder for clothes; the app provides you with looks, ideas and inspiration, and you swipe to accept or reject the looks it presents. As you swipe, the app uses both a 10-question survey that you’ve already filled out and machine learning to understand more about your preferences, and perfect its ‘Custom Styling’ option, which hones in on your style in terms of brands, styles and prices.
“A lot of other styling apps I found in the process of making Mada use customer segments or group demographics to try suggest what to wear or buy,” she said. “Mada is different, because it uses your own responses, so it has an authentic understanding of your unique style.”
And it isn’t all about hyping one-size-fits trends, either. “Lime green doesn’t look good on everybody,” she laughed. “The point of this is to give people back the power to easily choose what to wear in a way that’s best for them.”
Another element I also really appreciate about the app is that it doesn’t just tell you to buy things — it can just as easily be used to find inspiration in your existing wardrobe.
“We show you an outfit that looks like something in your closet, and spark an idea there. Or, let’s say I have a first date on Friday night and I want some help with what to pull out or buy. If you don’t have it and you want it, Mada is a universal shopping cart, so you can get all of the products there, too.”
Madison is just the kind of “she-preneur” I love to champion and encourage more of — a woman just out of college who’s created something to make our days a little easier, supports individual style and has built a company from the ground up.
“I always wanted to do something along these lines,” she said. As for her being new in the biz world, she sees it as an advantage in the industry. “I’ve viewed my age as a plus in many ways,” she said. “I don’t have an insider’s perspective — I’m not afraid to reach out to people, try new things, and I don’t see the same obstacles. “
You can download Mada in the Apple App Store or at themadaapp.com.
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January 23, 2020 at 12:48PM
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BC grad’s Mada app outfits users with style power - Boston Herald
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